Counter Talks Episode #40: A Really Big Show – Christine Hammes, American Rental Association

Our emergence from COVID is official – the ARA Show is returning as a live event to Orlando this February. With registration opening up, Christine Hammes joins the podcast to give us the advance preview of the world’s largest trade event for the rental industry. We take a look at the great events and education on offer; talk a bit about the venue and location; and go higher level for some discussion of shows generally and why they are so important.